Brand Camp 2018 with Custom & Craft

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Building a project or nonprofit in Jewish life? Or just wondering how you’re going to maximize your upcoming High Holiday campaign? Join Custom & Craft for free introductory workshops in design, social media, and video production – all focused on building your brand’s presence in the LA Jewish community & beyond. Attend a single session, or join all of them for a comprehensive boot camp to prep for the coming Jewish year. Each session will begin with a two-hour workshop from 12-2pm. Attendees are then welcome to stay as late as 4pm for optional coworking time & one-on-one consulting on their projects.
RSVP is required. Light lunch & snacks provided. Space is limited.
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Schedule
Thurs, June 21 – Refining Your Brand What are the “rules” for making great brand materials? How do you effectively share your voice and identity through your logo, design and website. And who is doing it well in the Jewish community? We’ll take a look at the building blocks for effective branding and experiment with new approaches for building our professional brands. 

Weds, July 11 – Defining Your Audience & Creating Your Editorial CalendarA great editorial calendar begins with an intention to start conversation. We’ll review best practices for posting on social media, becoming a thought leader, and engaging with your community. Then we’ll put our skills to work in drafting an editorial calendar for the High Holidays. 

Weds, July 25 – Choosing & Editing Images for Social MediaWhat makes a great photo? Where do you look for photos when you don’t have the right one? What can you do in editing to improve a less-than-perfect image? We’ll look at examples of social brands using photography in innovative ways. We’ll also play with some photo editing tools, as well as Canva, a free online tool for combining text, images, and other design elements. 

Tues, August 7 – Producing Your Own Online Videos Video can be a compelling strategy for sharing your story, but how can you make something stand out without spending a lot of money? We’ll discuss DIY formats for simple online videos that you can start producing with your smartphone. We’ll also do some hands-on work together, creating a slideshow GIF for your brand to share. 

Weds, August 22 & Thurs, August 23 – Video Production Sessions (45 minute appointments)Presenting your best self on camera and shooting high quality footage can be a challenge without a studio set up and a producer. We have the tools to do just that, and we’re pleased to invite you for a complimentary production session. We’ll help you shoot a short video for social media – whether it’s a pitch video for fundraising, or a Jewish New Year message for your community. Upon registration, you will be assigned a 45-minute session between 9am and 5pm. Sign up early to request the time slot of your choice!
Attendees may sign up for additional office hours from 12 – 4pm on Wednesdays June 13, June 27, July 18, and August 29 for extra support with their projects. To RSVP and request a one-on-one consult, email ZWlsZWVuIHwgY3VzdG9tYW5kY3JhZnQgISBvcmc=
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Questions? Write ZWlsZWVuIHwgY3VzdG9tYW5kY3JhZnQgISBvcmc=
Our workshops are generously supported by a Cutting Edge Grant from the Jewish Community Foundation of Los Angeles. 

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