Facebook launches new program for emerging gaming creators


Social media giant Facebook has announced a new program specifically for emerging gaming creators, as well as an early version of a new place for people to discover and watch gaming video on Facebook.

To help gaming creators get started, Facebook announced Level Up Program for creators who are just beginning to build their communities on Facebook. Available in the coming months, this program will give creators information and tools to jumpstart their communities and earn money for their work. Key elements of the program include:

  • Earning money with Facebook Stars: Level Up members will be able to earn money through the fan support feature that we announced in January. Now called Facebook Stars, that feature lets fans support their favorite gaming creators by purchasing and sending virtual goods during livestreams.
  • Early access to new features for livestreaming: Level Up members will receive early access to new features, best practices from established gaming creators and customized access to Facebook support for troubleshooting and bug reporting. Facebook said it wants to give emerging gaming creators the information and support they need so they can livestream more easily, grow their communities more quickly and focus on making great content.

Facebook also revealed it is offering more ways for fans to discover and follow gaming video.

“Many people already watch gaming videos in News Feed, Groups and Pages, and we want to do more to help creators get discovered and reach new fans. To make it easier for people to find and follow gaming content, we’ve recently started testing a new gaming video destination on Facebook — available at the short URL fb.gg — that aggregates live and prerecorded gaming video on Facebook in one place,” Facebook stated.

Facebook said people will be able to discover gaming video on its new destination based on creators and games they follow, Pages they like and Groups they belong to.

“We’ll also feature creators, esports competitions and content from gaming industry events on fb.gg. To seed the ecosystem, inspire others, and bring great content to fb.gg, we are funding content from creators and esports that will also be aggregated in our gaming video destination,” Facebook said.


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