Messi To Build Brand in China With Theme Park

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Messi to build brand in China with theme park.

The Messi Experience Park, which is being launched by the five times world player of the year in collaboration with Chinese broadcaster Phoenix Group and Spanish media company Mediapro, is set to open in 2019 in the Chinese capital.

The theme park will have 20 indoor and outdoor attractions in a 42,000 square meter space which will “immerse visitors in Messi’s universe,” a statement from the player’s Leo Messi Management group said Messi, who earned the European Golden Shoe last season by finishing top scorer in Europe’s top five leagues, attended a launch event in Beijing this week.

Messi is Barcelona’s highest paid player, earning an estimated 40 million euros ($45 million) per year, which is set to increase this summer as he is expected to sign a bumper new long-term contract with Barca, where his current deal runs until 2018.

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